28 Jul Poor customer service will loose you 4x more clients than price.
Most businesses pay much more attention to their pricing than to quality of their customer service. Pricing is very important when you are trying to win the customer for the first time. But remember – he won’t come back if he is not happy with your delivery. When you factor in danger of product return or service action, the business case for investment into customer service and experience starts to make really good sense.